Cloud Street

Monday, November 13, 2006

Got a web between his toes

Now that Nick has read the last rites for Web 2.0, perhaps it's safe to return to a question that's never quite been resolved.

To wit: what is Web 2.0? (We've established that it's not a snail.) Over at What I wrote, I've just put up a March 2003 article called "In Godzilla's footprint". In it, I asked similar questions about e-business, taking issue with the standard rhetoric of 'efficiency' and 'empowerment'. I suggested that e-business wasn't - or rather isn't - a phenomenon in its own right, but the product of three much larger trends: standardisation, automation and externalisation of costs. (Read the whole thing.)

Assuming for the moment that I called this one correctly - and I find my arguments pretty persuasive - what of Web 2.0? More of the same, only featuring the automation of income generation (AdSense) and the externalisation of payroll costs ('citizen journalism')? Or is there more going on - and if so, what?

Update 16/11

It would be remiss of me not to give any pointers to my own thinking on Web 2.0. So I'm republishing another column at What I wrote, this time from February of this year. Most of you will probably have seen it the first time round, when it appeared in iSeries NEWS UK, but I think it's worth giving it another airing. Have a gander.

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1 Comments:

  • I'm still trying to figure out where we went wrong with Web 1.0.

    I'm not sure why we have to have these labels. Already we need to have the next 'fix' of attention, so then we go into Web 3.0.

    By Blogger Shelley, at 14/11/06 22:21  

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